Suppose You're Working as a Salesperson and One of Your

question 29

Multiple Choice

Suppose you're working as a salesperson and one of your prospects tells you they are interested in your product because you offer a long warranty and a liberal return policy. Which of the following needs is the buyer expressing?

• A) Situational needs
• B) Functional needs
• C) Social needs
• D) Psychological needs
• E) Knowledge needs

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Definitions:

Neurotransmitters

Chemical substances in the brain that transmit signals from one neuron to another, influencing mental processes and behaviors.

Neuroanatomy

The field of anatomy focused on examining the nervous system's composition and arrangement.

Test-Retest Reliability

The degree to which a test yields the same results when it is given more than once to the same person. Test-retest reliability can be evaluated by correlating a person’s score on a given test with the same person’s score on the same test taken at a later time. The higher the correlation between the two scores (as expressed in terms of a correlation coefficient) the more reliable it is.

Psychological Test

A standardized instrument or systematic procedure designed to evaluate a specific aspect of an individual's mental health, intelligence, or aptitude.