When Buyers Begin the Process of Searching for and Qualifying

question 101

Multiple Choice

When buyers begin the process of searching for and qualifying potential solution providers, they're likely to use which of the following sources of information?

• A) World Wide Web
• B) Trade associations
• C) Trade publications
• D) Trade shows
• E) All the above

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Definitions:

Policy Makers

Individuals or groups responsible for creating and implementing laws, regulations, or guidelines within an organization or government.

Operating Personnel

Workers directly involved in the operation and functioning of machinery, equipment, or systems within an organization.

Developmental Process

A series of steps or stages that result in growth, progress, or evolution in an individual, organization, or product.

Efficiency

The ability to achieve a goal or desired outcome with the least waste of time, effort, or resources.