With Respect to Trust-Based Selling, the Purpose of Sales Communication

question 28

Multiple Choice

With respect to trust-based selling, the purpose of sales communication is:

• A) To seek the buyer's agreement.
• B) To seek the buyer's commitment.
• C) To obtain an order from the buyer.
• D) To seek common understanding between the buyer and seller.
• E) To help the buyer understand the salesperson.

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Definitions:

Marginal Decision Making

The process of evaluating the additional benefits and costs of a decision when considering a small change in production or consumption.

Value Meal

A meal or combination of food items offered at a fast-food restaurant for a lower price than if the items were purchased separately.

Medium Fries

Generally refers to a portion size of fried potatoes offered in fast food or restaurant settings, situated between small and large size options.

Marginal Benefit

The additional satisfaction or utility that a person receives from consuming an additional unit of a good or service.