The First "S" in the SPES Sequence Stands for ____

question 52

Multiple Choice

The first "S" in the SPES Sequence stands for ____.

• A) State the need
• B) State the concern
• C) State the selling point and introduce the sales aid
• D) Summarize
• E) None of the above

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Definitions:

Strategic Plan

A long-term, overarching plan of action designed to achieve major goals and objectives within an organization.

Performance Goals

Specific, measurable targets set by an individual or team to achieve desired outcomes within a certain timeframe.

Strategic Intent

Strategic Intent refers to a company's ambitious and focused determination to achieve competitive advantage and operational goals, guiding its strategy and actions.

Competitive Positions

The standing of a company in relation to its competitors in the industry, determined by factors such as market share, product quality, and brand strength.