What Approach Did the BarkBox Subscription Service for Dog Owners

question 11

Multiple Choice

What approach did the BarkBox subscription service for dog owners take to attract customers?

• A) Focusing solely on earned media for maximum credibility
• B) Investing in the right mix of owned, earned, paid and shared media
• C) Working with comedians to infuse humor into its paid and owned content
• D) Bypassing traditional forms of advertising on radio, TV and print

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Definitions:

Horizontal Fit

involves the alignment of HR practices with each other to ensure they are coherent and mutually supportive in achieving organizational goals.

Organization's Mission

The core purpose and objectives of an organization, which guides its actions and strategic decisions.

Compensation System

The total package of monetary and non-monetary pay provided to employees for their work, including wages, bonuses, and benefits.

Organizational Success

A measure of how effectively a company achieves its goals and objectives, often assessed through financial performance, market share, and stakeholder satisfaction.