As Carly Is Planning Communication to Publics Affected by Her

question 20

Multiple Choice

As Carly is planning communication to publics affected by her company's crisis, she is considering how her publics consume information. Carly is planning a diverse communication approach to cover those who follow the company on social media, and the ______________, who she will need to reach through traditional media and offline word of mouth.

• A) Pacifists
• B) Social media followers
• C) Solitary consumers
• D) Social media inactives

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Definitions:

Carbon

An element that is the fundamental building block of life and a major component of many substances, including carbon dioxide and organic materials.

Reverse Logistics

The process of moving goods from their typical final destination for the purpose of capturing value, or proper disposal.

Forward Logistics

The management and process of moving goods from the point of production to the point of sale, encompassing transportation, warehousing, and delivery to end consumers.

Manufacturer

A company or entity that produces finished goods from raw materials in a process known as manufacturing.