In Terms of Searching for Opportunities in a Communications Market

question 195

Multiple Choice

In terms of searching for opportunities in a communications market analysis,a new communication opportunity exists in each of the following situations,except:

• A) there is an unfilled market niche
• B) the competition is doing a poor job of meeting needs of some customers
• C) competitors have a distinct competence to offer customers
• D) a market niche is not being targeted with effective marketing communications

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Definitions:

Ridicule

The act of making someone or something the object of scornful laughter by mocking or deriding them.

Executive Reality Check

A method or process where business leaders review and assess the current state and health of their organization, ensuring perceptions align with actual performance and strategies.

Organizational Control

Mechanisms and processes put in place within an organization to guide, manage, and evaluate its resources and actions towards achieving set objectives.

Grocery Chain

A network of retail stores specializing in selling food and other household goods, often operating under the same brand name and management.