When Consumers Begin to Think of an Advertisement as Old

question 152

Multiple Choice

When consumers begin to think of an advertisement as old or stale, the concept being illustrated is:

• A) a sales-response curve
• B) wear out effects
• C) decay effects
• D) carryover effects

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Definitions:

Rational Restructuring

A cognitive therapy technique aimed at identifying and changing irrational or maladaptive beliefs that can lead to negative emotions.

Psychological Congruence

Psychological Congruence refers to a state where an individual's self-concept, experiences, and reality are in harmony, enhancing personal wellbeing and authenticity.

Subjective Well-being

Subjective Well-being refers to how individuals experience and evaluate their lives and specific domains and activities in their lives, encompassing emotional reactions and cognitive judgments.

Positive Psychologist

A professional who studies the strengths and virtues that enable individuals and communities to thrive, focusing on positive aspects of human behavior.