Which Method of Developing Marketing Communications Budget Is Often Used

question 48

Multiple Choice

Which method of developing marketing communications budget is often used in highly, competitive markets where rivalries between competitors are intense?

• A) percentage of sales
• B) meet the competition
• C) what we can afford
• D) objective and task

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Definitions:

Financial Advantage

The benefit gained in financial terms, likely leading to improved profitability or reduced expenses.

Contribution Margin

The amount remaining from sales revenue after variable expenses are deducted, indicating how much revenue is contributing to fixed expenses and profit.

Labor Hours

A measure of the amount of work or effort in terms of hours spent by workers in producing goods or providing services.

Profitable Use

The utilization of resources or assets in a way that generates a financial gain.