Using "Regular Person" Models in Advertisements Are Being Used by Companies

question 95

Multiple Choice

Using "regular person" models in advertisements are being used by companies like Wal-Mart in response to:

• A) the decrease in the use of fear advertising tactics
• B) the ineffectiveness of rational advertising tactics
• C) the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body
• D) the need to reach female audiences, who do most of the buying in the household

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Definitions:

Entry Barriers

Obstacles that make it difficult to enter a particular market, such as high start-up costs or stringent regulations.

Market Size

The total number of potential buyers and sellers in a given market, often measured by volume or value.

Individual Transferable Quotas

A regulatory tool in environmental and resource management, allowing owners to harvest a specific amount of a resource and trade the quota with others.

Overfishing

The practice of fishing at a rate that is unsustainable, leading to a depletion of fish stocks and significant ecological imbalance.