The Particular Type of Appeal That Should Be Used in an Advertisement

question 126

True/False

The particular type of appeal that should be used in an advertisement should be based on a review of the creative brief, the objective of the advertisement, and the means-end chain to be conveyed.

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Definitions:

Autonomous Fashion

Operating or functioning independently, often referring to the ability to make decisions and take actions based on one's own preferences and judgments without outside influence.

Contract

In a therapeutic context, a contract is an agreement between a therapist and a client outlining the responsibilities and expectations of both parties.

Evidence-based

An approach that prioritizes the use of methods and practices that have been scientifically tested and proven to be effective.

Multidimensional Family Therapy

An integrative approach to treating adolescent drug use and related behavioral problems through family-based interventions.