In Terms of Source Characteristics, Expertise Can Be Valuable in Persuasive

question 66

True/False

In terms of source characteristics, expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes.

---

Definitions:

Organizational Change

The process by which organizations transform their structure, strategy, policies, procedures, or culture to adapt to internal and external pressures.

Refreezing

In change management, it refers to the phase where new behaviors or practices are solidified into the organization's culture after a change has been implemented.

Symbolic Changes

Modifications or shifts that are more representational than functional, often aimed at signaling new directions or values.

Task Force

A temporary group of people formed to accomplish a specific objective, often with a deadline.