According to the Hierarchy of Effects Model,before Sandra Will Develop

question 125

Multiple Choice

According to the hierarchy of effects model,before Sandra will develop a preference for K-Swiss shoes,she must first:

• A) have a knowledge of K-Swiss shoes and also must like the K-Swiss brand
• B) have a conviction that the K-Swiss brand is superior to other brands
• C) have a knowledge of the K-Swiss shoes and belief it is the best
• D) be aware of the K-Swiss brand and develop a conviction about the brand

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Definitions:

Win-Win Situations

Scenarios in negotiations or agreements where all parties involved achieve their objectives satisfactorily.

Educates Customers

Providing information or guidance to consumers to help them make informed decisions about products or services.

Restrictive Covenants

Provisions in contracts that limit the actions or behaviors of parties, often used to protect business interests and maintain competitive advantage.

Misrepresentation

The act of giving a false or misleading account of the nature of something.