Multiplying a Vehicle's Rating Times Opportunities to See (OTS) for an Advertisement

question 199

Multiple Choice

Multiplying a vehicle's rating times opportunities to see (OTS) for an advertisement calculates the:

• A) cost per thousand (CPM)
• B) gross rating points (GRP)
• C) cost per rating point (CPRP)
• D) frequency

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Definitions:

Genomic Imprinting

A genetic occurrence whereby specific genes are manifested based on which parent they were inherited from.

Aneuploidies Viability

The survival and reproductive success of organisms with aneuploidy, a condition of having an abnormal number of chromosomes, which can affect health and development.

Dosage Compensation

A genetic mechanism that balances the dose of X chromosome gene expression between males and females in some species.

Nondisjunction

An error in cell division where chromosomes do not separate properly, leading to gametes with an abnormal number of chromosomes, potentially causing genetic disorders.