Examlex
Using the creative brief,the creative should develop a means-end chain,starting with an attribute of the product that generates a specific customer benefit and eventually produces a desirable end state.
Social Process
Refers to the patterns of growth, change, interaction, and adaptation in societies and social institutions over time.
Intra-cranial
Referring to something occurring within the skull.
Pragmatists
Philosophers or thinkers who focus on practical consequences and applications of ideas to problems, valuing action over doctrine.
Subconscious
The part of the mind that operates below the level of conscious awareness, influencing behavior and thoughts.
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