Which Message Strategy Is Designed to Trigger Impulse Buys

question 55

Multiple Choice

Which message strategy is designed to trigger impulse buys?

• A) unique selling proposition
• B) resonance
• C) affective
• D) conative

---

Definitions:

Mandated Reporters

Individuals required by law to report any suspected cases of abuse or neglect to proper authorities.

Child Abuse

Any action by another individual – adult or child – that causes significant harm to a child, including physical, emotional, sexual abuse, or neglect.

Legally Obligated

Being required by law to perform or refrain from performing a certain action.

Protective Factors

Attributes or conditions in individuals, families, communities, or the larger society that mitigate or eliminate risk and help people deal with stressful events effectively.