To Be Successful in Using Financially-Based Incentives to Encourage Online

question 83

Multiple Choice

To be successful in using financially-based incentives to encourage online purchases, the incentives:

• A) must match the target market of the website
• B) should offer something free
• C) apply all customers, not just first time purchasers
• D) should be meaningful to those visiting the website and be changed periodically

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Definitions:

Innocent

Relates to the state of not being guilty of a crime or other wrong act.

Negligent

The failure to take reasonable care to avoid causing injury or loss to another person, leading to liability for any harm resulted from such careless actions.

Deceit

This tort involves the fraudulent and intentional misleading of another person causing injury.

Undue Influence

An improper or unfair persuasion that compels someone to act against their will or best interest, often affecting legal agreements or decisions.