If the Brand Development Index (BDI)for a Particular Brand in a Selected

question 189

True/False

If the brand development index (BDI)for a particular brand in a selected market is 68 and the category development index (CDI)for that same market is 140,it would indicate that the brand's market share is weak in comparison to the sales of the product category.

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Definitions:

Subliminal Stimulation

Sensory stimulation below a person’s absolute threshold for conscious perception.

Ancient Greek

Relating to the language, culture, or history of Greece, particularly during the classical period before the Roman conquest.

Psychokinesis

A purported psychic ability allowing a person to influence a physical system without physical interaction.

Vocal Cords

Folds of tissue in the throat that vibrate and produce sound when air is expelled from the lungs, enabling speech.