The Average Number of Times an Individual, Household, or Business

question 83

Multiple Choice

The average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period is:

• A) reach
• B) frequency
• C) demographics
• D) impressions

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Definitions:

Per Capita Income

The average income earned per person in a given area in a specified year, often used to measure economic well-being.

Demand

The total quantity of a good or service that consumers are willing and able to purchase at a given price in a given time period.

Cable Television

A system of delivering television programming to paying subscribers via radio frequency signals transmitted through coaxial cables or digital light pulses through fiber-optic cables.

Per Capita Income

A measure of the average income earned per person in a certain area, such as a country or city, calculated by dividing the area's total income by its population.