The Percentage of a Target Audience Must Be Exposed to a Message

question 28

Multiple Choice

The percentage of a target audience must be exposed to a message to achieve a particular objective is called:

• A) gross rating points
• B) effective reach
• C) effective frequency
• D) opportunities to see (OTS)

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Definitions:

Inventory Period

The average length of time items remain in inventory before being sold, indicating the efficiency of a company's inventory management.

Producing Goods

The process of creating, manufacturing, or assembling products or goods from raw materials or components.

Demand

The consumer's desire and willingness to pay a price for a specific good or service.

Cash Sales

Transactions in which goods or services are paid for and received at the time of the transaction with cash or other immediate payment methods.