The Media Multiplier Effect Is Also Important in the B-To-B

question 204

Multiple Choice

The media multiplier effect is also important in the b-to-b advertising.According to research by American Business Media,when businesspeople saw an advertisement in more than one medium it caused:

• A) a higher level of brand awareness and brand purchases
• B) an increase in sales
• C) the company or brand name to become top-choice
• D) the company or brand name to become top-of-mind

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Definitions:

Health Care

The organized provision of medical services to individuals or a community.

Transportation System

A transportation system encompasses all modes of transport and infrastructure required for the movement of goods and people, including roads, railways, airways, and waterways.

Railroad and Train System

A network of tracks, stations, and supporting infrastructure for the movement of trains, which transport passengers or freight across distances.

Average Workweek

The average number of hours worked per week by employees in a particular firm, sector, or economy.