Examlex
When Scope sent an e-mail attachment "kiss" that also promoted the product to customers,it was a form of viral marketing.
Word-of-Mouth Effects
The impact of person-to-person communication on the attitudes, beliefs, and behaviors of individuals regarding products, services, or ideas.
Consumer Contamination
The notion that a product loses value in the eyes of a consumer if it is perceived as being used or touched by another person.
Bread Crumbs
A web design element that allows users to keep track of their locations within programs or documents, metaphorically derived from the fairy tale of Hansel and Gretel.
Margarine Container
A type of packaging designed to hold margarine, a butter substitute made from vegetable oils.
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Q174: The key factors that influence the effectiveness
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Q218: In general,an advertising campaign featuring ads in