Mirage Resorts in Las Vegas Has a System That Allows

question 96

Multiple Choice

Mirage Resorts in Las Vegas has a system that allows hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.The resort is practicing:

• A) firewall marketing
• B) one-to-one marketing
• C) an application of the 80/20 rule
• D) transactional marketing
• E) marketing through technology

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