All of the Following Are Bases for Psychographic Segmentation EXCEPT

question 87

Multiple Choice

All of the following are bases for psychographic segmentation EXCEPT:

• A) benefits
• B) personality
• C) motives
• D) lifestyles
• E) geodemographics

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Definitions:

Prosocial Video Game

A video game designed with the intention of promoting positive social behaviors, such as cooperation, empathy, and kindness.

Low In Empathy

Describes individuals or situations where there is a lack of ability to understand and share the feelings of another.

Aversive Racism

Conflicting, often nonconscious, negative feelings about African Americans that Americans may have, even though most do in fact support principles of racial equality and do not knowingly discriminate.

Social Exchange Theory

A theoretical perspective that explains social change and stability as a process of negotiated exchanges between parties.