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General Mills Offers a Deal Where Its Cereal Users Can

question 100

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General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools.This program,called the Box Tops for Education Program,is a means of changing light users into heavier users.In other words,it is a form of _____ segmentation.


Definitions:

Consciously Design Tools

The intentional creation or modification of tools or devices through thoughtful planning and creative thought, often to solve a specific problem.

Homo Habilis

Oldest known species in genus Homo; lived in Africa from approximately 2.5 to 1.6 mya.

Industrial Revolution

A period of major industrialization during the late 18th and early 19th centuries that transformed primarily agrarian, rural societies into industrialized, urban ones.

Human Culture

The complex whole that includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by humans as members of society.

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