Soon After the Chenault Military Museum Expanded Its Hours and Began

question 93

Multiple Choice

Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer,attendance decreased.To determine why this decrease in attendance occurred,the museum staff could rely on:

• A) a production audit
• B) database marketing
• C) marketing research
• D) an internal marketing audit
• E) secondary data

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Definitions:

Process Loss

Reductions in group performance compared to individual performance, often due to coordination and motivation problems within the group.

Steiner

A psychologist known for his formulations on group productivity, specifying that the actual productivity of a group is based on its potential productivity minus losses due to faulty group processes.

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires.