Campbell's Most People Recognize Campbell's as a Brand of Soup,but Campbell's

question 146

Multiple Choice

Campbell's
Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries.
-Refer to Campbell's.If a marketer looks only at the canned soups produced by Campbell's and notes the brands and items only within that category,he or she is analyzing the _____ of the product line.

• A) width
• B) length
• C) depth
• D) levels
• E) consistency

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Definitions:

Personal Influences

The effects that individuals' personalities, preferences, and characteristics have on their decisions and behaviors.

Buying Behavior

The decision processes and acts of individuals involved in buying and using products, influenced by psychological, social, and economic factors.

Buying Decisions

The process by which a consumer chooses whether or not to purchase an item, often influenced by various factors.