Which of the Following Adopters Is MOST Likely to Become

question 158

Multiple Choice

Which of the following adopters is MOST likely to become an opinion leader?

• A) Luddite
• B) Early majority
• C) Early adopter
• D) Proactive adopter
• E) Innovator

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Definitions:

Consignment

A supply chain agreement where goods are sent to a retailer who pays the supplier only after the items are sold.

Rack Jobbers

Merchandising specialists who provide products and services to retail stores, often including stock management and placement on behalf of manufacturers.

Limited-Service

Refers to businesses or providers that offer a reduced scope of services to their clients, often to maintain lower costs or focus on a niche market.

Specialty Merchandise

Products that are unique, high-quality, or branded, often requiring consumers to make a special effort to purchase them due to their distinct characteristics.