Whirlpool and Lowe's Every Week,Whirlpool and Lowe's Have an On-Line Conference Call to Conference

question 100

Multiple Choice

Whirlpool and Lowe's
Every week,Whirlpool and Lowe's have an on-line conference call to discuss what appliances are selling in the stores,and what capacity Whirlpool has to make product.Often,the discussion revolves around a particular model that is selling at a higher than expected rate in Lowe's.This often results in Whirlpool quickly flexing its supply chain to make more of the high-selling product and delivering it to Lowe's customers.However,sometimes the answer is that Whirlpool and/or its suppliers do not have the capacity to make more of the product in question.It then becomes a question of demand shaping for Lowe's.What promotions,in-store displays,sales incentives,etc.can Lowe's implement to shift demand from the capacity-constrained model to one that the supply chain has more capacity to deliver? In this way,Lowe's,Whirlpool,and their suppliers manage supply and also demand.
-Refer to Whirlpool and Lowe's.A tremendous amount of _____ exists between Lowe's and Whirlpool,which is evident by the long-lasting,value-added offerings Whirlpool provides to Lowe's.

• A) channel manipulation
• B) customer integration
• C) resources integration
• D) yield management
• E) corporate socialization

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Definitions:

Formal Operational Reasoning

A stage in Piaget's theory of cognitive development where individuals are able to think abstractly and logically.

Selective Attention

The cognitive process of focusing on certain information while ignoring other stimuli.

Abstract Thought

The ability to think about objects, principles, and ideas that are not physically present.

Logical Thought

A form of reasoning and understanding that is based on strict principles of validity.