The National Pork Board Wants to Create More Consumer Demand

question 65

Multiple Choice

The National Pork Board wants to create more consumer demand for pork products.The board has developed a(n) _____ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

• A) promotional strategy
• B) tactic for communication
• C) mass aggregation strategy
• D) communication objective
• E) informative strategy

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Definitions:

Consumption

The use of goods and services by households, an activity that provides utility to consumers and drives demand in the economy.

Borda Count

A voting system where voters rank options in order of preference, and options are awarded points based on their rank position in each vote.

Candidates

Individuals who are considered for a position, role, or opportunity, often in the context of elections, job openings, or competitions.

Voters

Individuals who are eligible and participate in an election process to choose representatives or make decisions in referenda.