All of the Following Are Used for Making Media Mix

question 161

Multiple Choice

All of the following are used for making media mix decisions EXCEPT:

• A) media schedule.
• B) cost per contact.
• C) reach.
• D) frequency.
• E) audience selectivity.

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Definitions:

Self-discipline

The ability to control one's feelings, impulses, and desires in order to achieve long-term goals.

Principle of Justice

A fundamental ethical guideline that emphasizes fairness, equality, and impartiality in the distribution of benefits and burdens.

Ethical Principle

Fundamental guidelines or values that inform and direct moral behavior, ensuring actions are consistent with ethical standards.

Cultural Ideals

The highly regarded or admired beliefs, values, and practices within a given culture, representing what is considered to be exemplary or desirable.