As the Second Step in the CRM Cycle a Company

question 9

Multiple Choice

As the second step in the CRM cycle a company must:

• A)establish marketing objectives.
• B)capture relevant customer data on interactions.
• C)identify customer relationships with the organization.
• D)understand the interactions the company has with current customers.
• E)decide on a segmentation strategy.

Understand the role of competency assessments in training.

Grasp the design principles of effective training programs and the importance of instructional objectives.

Comprehend the strategic approach to training and its impact on organizational performance.

Recognize mandatory and specific training programs required in certain jurisdictions.

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Definitions:

Risk Factor

An element or variable that increases the likelihood of a negative outcome, such as financial loss or failure.

Unsystematic Risk

The risk tied to a specific company or industry that can be minimized through diversification, unlike market-wide systemic risk.

Systematic Risk

The inherent risk associated with the entire market or market segment, also known as market risk, which cannot be diversified away.

Standard Deviation

A statistical measure of the dispersion or variability of a set of data points, indicating how much the individual data points diverge from the mean value of the data set.