Examlex
In addition to the traditional elements of advertising, sales promotions, and personal selling-promotions now also includes activities such as database marketing, direct marketing, sponsorship marketing, Internet marketing, guerrilla marketing, and alternative marketing.
Demand Curve
A graph that shows the relationship between the price of a good and the quantity of that good that consumers are willing to purchase.
Currency Value
The worth of a particular currency in terms of another currency or the amount of goods and services that can be exchanged for it.
U.S. Dollar
The official currency of the United States, widely used as a standard of exchange in international markets and a reserve currency globally.
Foreign Exchange
The trade of one currency for another, facilitating international trade and investment.
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