Many Professional Sports Teams Have Started Targeting Ads to Females

question 157

Multiple Choice

Many professional sports teams have started targeting ads to females because women:

• A) now watch sports as often as men
• B) influence the spending habits of men
• C) are now the primary fan of most sports
• D) have increased earning power

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Definitions:

Pork-barrel Spending

Government spending allocated through legislation that specifically benefits a small group or locality, often viewed as a way to gain political support.

Tax Savings

The reduction in tax payments achieved through deductions, credits, and other allowances under tax laws.

Concentrated Benefits

Benefits that accrue to a small, specific group within society, often at the expense of the general public.

Operational Efficiency

The capability of an organization to minimize waste and cost while maximizing output and quality in its operations.