Geodemographic Segmentation Is a Combination of Census Data with Psychographic

question 38

True/False

Geodemographic segmentation is a combination of census data with psychographic information.

---

Definitions:

Accounts Receivable

Funds that customers owe to a company for products or services that have been provided but remain unpaid.

Sales Trend

The analysis of sales data over a period of time to identify patterns, growth, or declines in sales performance.

Cost of Goods Sold

The direct costs attributable to the production of goods sold by a company, including material, labor, and overhead costs.

Horizontal Analysis

An analytical technique in accounting that compares financial data over multiple periods to detect trends and changes.