In the Creative Brief, the Message Theme Is The

question 99

Multiple Choice

In the creative brief, the message theme is the:

• A) rationale behind a unique selling point
• B) benefit or promise the advertiser wants to convey
• C) written or verbal component of the ad
• D) information provided in the ad to support the key idea

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Definitions:

Management and Control

The process and authority to direct an organization or entity, including making decisions regarding its operations, resources, and policies.

Limited Partner

An investor in a partnership who does not have managerial control and whose liability for the partnership's debts is limited to the amount they invested in the business.

ULPA

Ultra-Low Penetration Air (ULPA) filters, which are more efficient than HEPA filters at trapping extremely small particles.

General Partners

Individuals in a partnership who have unlimited liability for the debts and obligations of the partnership, and who manage the operations of the business.