Communication Objectives Are Derived from Marketing Objectives

question 176

True/False

Communication objectives are derived from marketing objectives.

---

Definitions:

Contemplation Stage

A phase in the stages of change model where an individual is aware of the need for change but is ambivalent or undecided about making the change.

Contemplation Stage

A stage in the Transtheoretical Model of Change where an individual acknowledges a problem and starts thinking about making a change.

Smoking Cessation

The process of discontinuing tobacco smoking habits.

Negative Effects

Unfavorable, harmful outcomes or impacts that result from an action, event, or condition.