A Description of How a Search Engine Can Help the Web

question 61

Multiple Choice

A description of how a search engine can help the web specialist at business feel good about its website's ability to handle the e-commerce traffic is an example of an advertisement using a(n) :

• A) rational appeal
• B) emotional appeal
• C) scarcity appeal
• D) fear appeal

---

Definitions:

Distribution Channels

Networks or pathways through which goods and services flow from producers to consumers, including wholesalers, retailers, and direct-sales mechanisms.

Manufactured Product

Products that have been processed or made from raw materials through industrial processes.

Product Adaptation

The process of modifying a product to suit the needs or preferences of a particular market or set of consumers, often necessary for success in international markets.

Global Marketing

Strategies aimed at creating, placing, and promoting products and services in worldwide markets.