An Advertisement for Nintendo Using a Cognitive Message Strategy Would

question 159

Multiple Choice

An advertisement for Nintendo using a cognitive message strategy would probably feature which type of message strategy, because Nintendo holds 47 percent of the market share in the handheld game market?

• A) comparative
• B) generic
• C) preemptive
• D) unique selling proposition

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Definitions:

Aggregation

The process of combining multiple pieces of data, information, or material to form a whole or summary.

Idiosyncrasies

Distinctive or peculiar features or characteristics of a person or thing, often related to behavior or habits.

Generalizable

The extent to which findings or conclusions from a study can be applied to wider populations, contexts, or circumstances.

Delay of Gratification

Delay of gratification is the ability to resist the temptation for an immediate reward and wait for a later reward.