A Cognitive Message Strategy

question 58

Multiple Choice

A cognitive message strategy:

• A) invokes feelings or emotions and matches these with the good, service, or company being advertised.
• B) is the presentation of rational arguments or pieces of information to consumers.
• C) is designed to lead more directly to some type of consumer behavior.
• D) is the manner in which an ad appeal is presented.

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Definitions:

Drag and Drop

A pointing device gesture in which the user selects a virtual object by "grabbing" it and dragging it to a different location or onto another object.

Fill Pattern

A graphical design, such as stripes, dots, or checks, used to fill an area or background in a document or graphic.

Sunday,Tuesday

Specific days of the week, indicating a sequence or schedule that may include or skip these days.

Format Cells

Adjusting the appearance of cells in a spreadsheet, including aspects like number format, font, color, and borders.