A Company Seeking to Build Brand Awareness Through Repeated Exposures

question 136

Multiple Choice

A company seeking to build brand awareness through repeated exposures of the same ads is using the concept of high:

• A) frequency
• B) continuity
• C) exposure
• D) reach

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Definitions:

Compilation of Information

The process of gathering and organizing data from various sources into a single document or database.

Misappropriation

The unauthorized use or theft of someone else’s property or funds, especially in a manner contrary to their intended purpose.

Actual Losses

Real, measurable financial damages that have been incurred as a result of an event, action, or omission.

Unjust Enrichment

A legal concept wherein one party is unjustly enriched at the expense of another, often leading to legal remedies to correct the imbalance.