Web Analytics Should Be Used to Monitor the Following Actions

question 45

Multiple Choice

Web analytics should be used to monitor the following actions of an e-mail campaign, except:

• A) percentage of individuals from the e-mail campaign who accessed the website
• B) why individuals abandoned their shopping cart before making a purchase
• C) what individuals did at the website
• D) where the individuals went within the website

---

Definitions:

Administration

The process of managing and organizing the affairs of an organization or institution, often within business, healthcare, or educational settings.

Documentation

The act of recording and preserving information or data for future reference, compliance, or legal purposes, especially relevant in healthcare and professional fields.

Equipment

Tools or machinery used for specific purposes, especially in the context of professional activities including medical, laboratory, or industrial work.

Deficient Knowledge

A lack of necessary information or understanding about a topic, situation, or procedure, which can impact decision-making or behavior.