Experiential Marketing Typically Involves Direct Marketing Through Some Type of Interactive

question 120

True/False

Experiential marketing typically involves direct marketing through some type of interactive means that engages consumers with the brand.

---

Definitions:

Health Expectancy

An estimate of how many years an individual can expect to live in a state of good health, taking into account current rates of morbidity and mortality.

African Americans

An ethnic or racial group in the U.S. that can trace its heritage to any of Africa's black racial groups.

European Americans

Individuals in the United States who identify their ancestry as originating from countries in Europe.

Healthy People 2020

A United States government initiative aimed at improving the health of all Americans by setting specific objectives and goals to achieve within the decade.