Successful Database Marketing Emphasizes Two Things

question 10

Multiple Choice

Successful database marketing emphasizes two things:

• A)sales and contribution margin.
• B)identifying customers and building relationships.
• C)lifetime value of customers and data mining.
• D)data mining and data coding.

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Definitions:

Market Rate

The prevailing price or cost of goods, services, wages, or interest rates in the open market.

Natural Gas

A fossil fuel composed mainly of methane, used as an energy source for heating, electricity, and vehicle fuel.

Profit

The financial gain achieved when the revenue from selling goods or services exceeds the costs associated with production and operations.

Market Rate

The prevailing price or interest rate for goods, services, or securities in a competitive marketplace.