Examlex
In terms of substantiation of advertising claims, the Federal Trade Commission (FTC) and the courts assume that consumers can and will read fine print or qualifying language that is placed in an advertisement.
Bobo Doll
An experiment that demonstrated how children can learn aggressive behaviors through the observation of adult behavior.
Bandura
Albert Bandura is a psychologist known for his work in social learning theory and for proposing the concept of self-efficacy.
Internal Locus of Control
A psychological characteristic where a person believes they have control over the events in their life, as opposed to external forces.
External Locus of Control
A belief that outcomes in one's life are controlled by external forces or fate, rather than one's own efforts or actions.
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