In Copytesting, Advertising Agencies Often Ask Respondents Open-Ended Questions and These

question 151

True/False

In copytesting, advertising agencies often ask respondents open-ended questions and these verbatim comments are valuable to agencies designing ads because it tells them what respondents are thinking.

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Definitions:

Social-Moral

Refers to the behaviors, practices, and norms that are considered morally acceptable and beneficial to the well-being of society.

Judgments

The ability to make considered decisions or come to sensible conclusions.

Stakeholders

Stakeholders are individuals or groups with an interest or stake in a project, company, or outcome, and can be affected by its performance.

HR Manager

A professional responsible for overseeing the human resources department of an organization, including recruitment, training, and employee relations.