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Socially responsible firms tend to enjoy higher __________ because customers perceive that the firm is dedicated to doing the right thing and treating customers fairly.
Lipid Bilayer
A double-layered structure formed by lipids that constitutes the main component of all cell membranes, providing barrier and structural integrity to cells.
Hydrophobic Portions
Regions of a molecule that are repelled by water and tend to be nonpolar, often found in lipids and proteins.
Peripheral Membrane Proteins
Proteins that are attached either temporarily or permanently to the outer or inner surface of the cellular membrane, often involved in signaling or structural roles.
Integral Proteins
Proteins that are permanently attached to or span the membrane of cells, playing crucial roles in transport and signaling.
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