Although Internal Data Sources Have a Number of Advantages, One

question 1

Multiple Choice

Although internal data sources have a number of advantages, one of their biggest problems is:

• A) There are rarely enough internal data.
• B) Internal data are often not relevant to the marketing issue at hand.
• C) Internal data are expensive to collect.
• D) Internal data are often in a form that is not readily accessible.
• E) Internal data are typically biased.

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Definitions:

George Ritzer

An American sociologist known for his work on consumer culture, globalization, and the concept of McDonaldization.

"Nonplaces"

Refers to spaces created for transitory purposes, such as airports and supermarkets, lacking significant identity or social interactions.

Grobalization

A term coined to describe the process of cultures or businesses absorbing influences from others and becoming more similar globally, often driven by capitalist markets.

Globalization

The process by which businesses, cultures, and societies become more interconnected and interdependent through trade, technology, and cultural exchange.