Although Internal Data Sources Have a Number of Advantages, One

question 1

Multiple Choice

Although internal data sources have a number of advantages, one of their biggest problems is:

• A) There are rarely enough internal data.
• B) Internal data are often not relevant to the marketing issue at hand.
• C) Internal data are expensive to collect.
• D) Internal data are often in a form that is not readily accessible.
• E) Internal data are typically biased.

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Definitions:

Ethical Situations

Scenarios or dilemmas that involve making decisions based on moral principles and values.

Business Settings

The environment or context within which commercial activities are conducted, including physical locations and virtual platforms.

Mature Environments

Environments or sectors that have reached a state of equilibrium with established players, slow innovation, and stable customer demand.

Stable Environments

Contexts or settings characterized by predictability and consistent conditions, beneficial for strategic planning and business operations.