Sales Messages Are Most Effective If They Follow the AIDA

question 23

Multiple Choice

Sales messages are most effective if they follow the AIDA strategy. What are the four parts of the AIDA strategy?

• A) Audience, investigate, develop, analysis
• B) Aggressive, indirect, direct, assertive
• C) Analyze, interpret, define, adapt
• D) Attention, interest, desire, action

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Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price over a specified period of time.

Inelastic Demands

Describes a situation where the demand for a good or service is relatively unresponsive to changes in price, with a percentage change in quantity demanded that is less than the percentage change in price.

Elastic Demands

This refers to the sensitivity of the quantity demanded of a good to a change in its price, where a small price change leads to a larger change in quantity demanded.

Elastic Demands

A situation where the demand for a good or service significantly changes in response to changes in its price.