Sales Messages Are Most Effective If They Follow the AIDA

question 23

Multiple Choice

Sales messages are most effective if they follow the AIDA strategy. What are the four parts of the AIDA strategy?

• A) Audience, investigate, develop, analysis
• B) Aggressive, indirect, direct, assertive
• C) Analyze, interpret, define, adapt
• D) Attention, interest, desire, action

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Definitions:

Predetermined Overhead Rate

A rate used to allocate manufacturing overhead to individual products or job orders, based on a predetermined activity base.

Direct Labor Cost

The wages and related expenses for employees who are directly involved in the production of goods or services.

Factory Labor Costs

Expenses associated with employing labor in a manufacturing setting, including wages, salaries, and benefits.

Manufacturing Overhead

All manufacturing costs other than direct labor and direct materials that are involved in the creation of a product.