From the Viewpoint of the Consumer Buying Process, What Is

question 25

Multiple Choice

From the viewpoint of the consumer buying process, what is the difference between a need and a want?

• A) Needs are absolute necessities, whereas wants are discretionary.
• B) Needs are related to specific products, whereas wants occur only when the consumer has the ability to purchase the product.
• C) Needs are based on discrepancies between actual and desired satisfaction, whereas wants occur relative to specific products that can fulfill a need.
• D) Needs focus on specific elements of a product's quality, whereas wants are related to the "extras" that add value to the product.
• E) Needs and wants are essentially the same, except that consumers will pay more for products they need.

---

Definitions:

Völkerpsychologie

Early precursor of social psychology, as the study of the collective mind, in Germany in the mid- to late nineteenth century.

Anthropometry

Anthropometry involves the measurement and analysis of the human body's physical dimensions and forms, commonly used in physical anthropology, ergonomics, and clothing design.

Ethnography

A qualitative research method aimed at studying cultures and communities through direct observation and participation.

Athenian Model

Refers to the ancient Athenian democracy, characterized by direct participation of citizens in decision-making processes.